Many of these tools hinge on using generative AI to try out a variety of different tactics on a video to find what works best.

YouTube Custom Feeds let users create personalized recommendation tabs with AI prompts, giving viewers more control over what appears on their homepage.

Illegal, synthetically narrated copies of “The Hunger Games,” hit self-help books and everything in between are increasingly common on the platform. By Alexandra Alter By most measures, John Grisham’s ...