A video that was performing normally until last week suddenly sees a sharp drop in views one day. If you run a small channel, ...

Every so often digital platforms have to shift their analytic capabilities so that the metrics better reflect how marketers deploy their media campaigns. YouTube is among those platforms. The recent ...

Even without the dedicated streaming service, YouTube is a top destination for people discovering and listening to music. Google’s video site today is introducing new Analytics for Artists within ...

YouTube's rolling out some changes to its Advanced Mode in YouTube Analytics, which it's hoping will make it easier for more users to glean relevant, valuable information from the tool, rather than it ...

While managing clinic YouTube channels, there is something we have been thinking about a lot lately."What does YouTube look ...

Once upon a time, YouTube users would visit the platform to catch their favorite longform videos. Their favorite channels and creators would upload them and those videos would be viewable anytime ...

YouTube is working on ways to give creators more data about video performance, including detailed reports about the sources of views and revenue. In addition, YouTube plans to actively assist creators ...

While Google Analytics had many marketers scurrying to meet the transition deadline to GA4 this year, marketers should also consider this pivotal moment in digital marketing to adjust their analytics ...

Google may have a few VR projects lined up across hardware, but for now one of its biggest selling points for mobile VR is YouTube. Today, YouTube announced that it’s bringing heat map analytics to ...